in Technical
So after spending a few days in Taipei for Computex, I was quite astonished by the overwhelming use of young female sex appeal to attract the attention of predominantly male electronics buyers.
There were more than a few vendors that used booth babes and dance teams to attract attention under the guise of product demonstrations and PR spiels. And beyond the vendors, even the Computex organisers had the Computex sweeties swarming the show. I didn't end up voting for any of them, because I didn't think it was the proper use of the young women's talents and didn't seem very professional (though I have a feeling some of the guys at the show probably wish they had this sort of thing at the office).
Here's the official announcement of the winning Computex sweetie. (NTD 5000 ~= US$155) I walked by as they were taking that group photo at the bottom of the page. Unfortunately they did this right at the entrance to the floor at the back of TWTC Hall 1, which produced a major bottleneck while they were taking the photos. I do hope that Global Sources and the HK TDC don't bring this sort of thing to HK's electronics trade shows in the Spring or Fall.
